| Campaign Report Card | ||||||||||||||||
| Candidate: John Smith | ||||||||||||||||
| Week Ended: 08/14/25 | ||||||||||||||||
| Count of Red Boxes: | 27 | |||||||||||||||
| Activities | ||||||||||||||||
| How Many | ||||||||||||||||
| Description | Days Ago? | |||||||||||||||
| Most Recent Campaign Event | Elks Club Luncheon | 7 | ||||||||||||||
| Most Recent Positive Online Article about our Candidate | BGT News | 9 | ||||||||||||||
| Most Recent Candidate Interview | Frazzle News | 3 | ||||||||||||||
| Social Media Posts | Count of | Count of | ||||||||||||||
| Description of | How Many | Likes On | Followers-Subscribers-Friends | |||||||||||||
| Most Recent Post | Days Ago? | Most Recent Post | Last Week | This Week | % Chng | |||||||||||
| Facebook Posts | I agree with the President | 7 | 2 | 24 | 23 | 5 | ||||||||||
| Youtube Posts | Link to the article on BGT News | 6 | 0 | 126 | 137 | 9 | ||||||||||
| Tic Tok Posts | Video of Elks Club Luncheon | 3 | 3 | 1004 | 1100 | 10 | ||||||||||
| X Tweets | Let's Fix the USA | 5 | 11 | 100 | 104 | 5 | ||||||||||
| Instagram Posts | Photos from the Elks Club Event | 1 | 8 | 18 | 19 | 3 | ||||||||||
| Campaign Website | ||||||||||||||||
| Answer | ||||||||||||||||
| Candidate Website Contains campaign email address? | No | |||||||||||||||
| Candidate Website Contains phone number? | No | |||||||||||||||
| Candidate Website Allows Donations? | Yes | |||||||||||||||
| Candidate Website Allows Email Address to be Submitted? | No | |||||||||||||||
| Candidate Website Allows Volunteer Sign Up? | Yes | |||||||||||||||
| Candidate Website Contains Searchable Text? | No | |||||||||||||||
| Candidate Website Count of HTML Errors | 7 | |||||||||||||||
| Candidate Website Count of CSS Errors | 44 | |||||||||||||||
| Candidate Website Count of Sitemap Errors | 1 | |||||||||||||||
| Web Presence | ||||||||||||||||
| Count of times our Candidate's name occurs on Google Page 1 on a search of "Candidates in the ___ race in ___"? | 1 | |||||||||||||||
| Number of Positive Articles About Our Candidate on Google Page 1 on a search of Our Candidate's Name? | 3 | |||||||||||||||
| Number of Negative Articles About Our Candidate on Google Page 1 on a search of Our Candidate's Name? | 1 | |||||||||||||||
| Search Engine Position of Our Candidate Website on Google search of "Candidates in the ___ race in ___"? (Must be > 0. Use 11 if cand not on pg 1) | 5 | |||||||||||||||
| Search Engine Position of Our Candidate Website on Bing search of "Candidates in the ___ race in ___"? (Must be > 0. Use 11 if cand not on pg 1) | 11 | |||||||||||||||
| Our candidate has filled out the Ballotpedia Candidate Survey? | No | |||||||||||||||
| Promotion | ||||||||||||||||
| Spending | ||||||||||||||||
| This Week | ||||||||||||||||
| Facebook Ads | $9,000 | |||||||||||||||
| YouTube Ads | $800 | |||||||||||||||
| Tic Toc Ads | $2,000 | |||||||||||||||
| X Ads | $0 | |||||||||||||||
| Podcast/iHeart Radio | $15,000 | |||||||||||||||
| Instagram Ads | $5,000 | |||||||||||||||
| TV Ads | $160,000 | |||||||||||||||
| Radio Ads | $200,000 | |||||||||||||||
| Direct Mail | $2,000 | |||||||||||||||
| Signage | $8,000 | |||||||||||||||
| Rumble Ads | $5,000 | |||||||||||||||
| Snapchat Ads | $19,000 | |||||||||||||||
| Scale: | ||||||||||||||||
| Count of Promotions | 12 | |||||||||||||||
| Total Spending on Promotion | 425,800 | |||||||||||||||
| Calculated Threshold | 17,742 | |||||||||||||||
| Minimum | - | |||||||||||||||
| Legend | ||||||||||||||||
| Green | Good | |||||||||||||||
| Yellow | Fair | |||||||||||||||
| Orange | Needs eventual attention | |||||||||||||||
| Red | Needs immediate attention | |||||||||||||||